Aldwych Quarter
Brief
JLL's Buildings & Construction business line wanted to showcase it's offering through creating a case study film of one of their iconic projects - the restructure and refurbishment of Bush House, the home of BBC World Service until 2012.
Originally opened in 1925 as the World Trade Centre, it was the largest building of its type at the time. Located on Aldwych (the area now known in real estate circles as Midtown) the BBC's lease ended in 2012 and is now being marketed as Aldwych Quarter.
Treatment
Odd Man Out suggested using two of JLL's key directors involved in the project and filming a mix of the original 1920s interiors along with some of the newly reconfigured commercial space.
We also added value to this project in the post-production phase by creating a spoof World Service opening montage.
Production notes
On a limited budget, the film was shot in a day and a half with a three-man crew, shot by Alex Fouracre (C300 Mk1) and edited by Phil Bowman in one of our Avid Media Composer suites.
